Our Story

About Pizzana

We are pizzana — a passionate team of pizza artisans bringing authentic Italian flavors to the heart of Los Angeles. Every pie tells a story of tradition, quality, and love.

Pizzana kitchen — handcrafted pizza dough being prepared
Since 2010 Crafting authentic pizza

Where Passion Meets Tradition

Pizzana was born from a simple dream: to bring the soul of Naples to Los Angeles. Founded in 2010 by Chef Marco Rossi and his wife Elena, our restaurant started as a humble 20-seat trattoria on San Vicente Boulevard — and quickly became one of LA's most beloved pizza destinations.

Everything we do at pizzana starts with respect for ingredients. Our dough ferments for a minimum of 48 hours. Our San Marzano tomatoes are sourced directly from volcanic soil near Mount Vesuvius. Our mozzarella? Made fresh every morning by our in-house cheese artisan.

As a renowned pizanna-style establishment, we have served over 500,000 pizzas since opening, earning recognition from the James Beard Foundation and a devoted community of regulars who return week after week. We are proud to be Los Angeles's home for true Neapolitan pizza.

Wood-Fired Oven
Organic Ingredients
Italian Imported
Award-Winning
14+ Years of Excellence
500K+ Pizzas Served
48+ Menu Items
4.9 Average Rating

Mission, Vision & Promise

Three pillars that guide every decision we make — from choosing ingredients to training our team.

Our Mission

To create an authentic Italian dining experience that brings people together through extraordinary pizza, warm hospitality, and a commitment to the highest-quality ingredients sourced with care and respect.

Our Vision

To become the most beloved Italian pizza restaurant in America — where every guest feels like family, every pizza tells a story, and every visit becomes a cherished memory worth sharing.

Our Promise

We promise that every pizza leaving our kitchen meets our uncompromising standards of freshness, flavor, and authenticity. If you are not satisfied, we will make it right — every single time.

Our Core Values

The principles that shape our culture, our food, and our relationships with every guest and partner.

Quality First

We never compromise on ingredients. From flour to toppings, only the finest makes it into our kitchen.

Community Love

We are rooted in Los Angeles. We source locally where possible and give back to the neighborhoods we serve.

Sustainability

From compostable packaging to energy-efficient ovens, we take our environmental responsibility seriously.

Authenticity

We honor Neapolitan tradition in every recipe. No shortcuts, no artificial additives — just real, honest pizza.

Passion

Every member of our team is a pizza lover first. That passion shows in every dough we stretch and every pie we bake.

Innovation

While we respect tradition, we embrace creativity — constantly developing seasonal specials and exciting new flavors.

Hospitality

Every guest deserves to feel welcome. Warm, attentive service is not optional at Pizzana — it is who we are.

Integrity

We are transparent about what goes into our food, how we operate, and how we treat everyone we work with.

The Pizzana Story

From a small family dream to one of Los Angeles's most celebrated pizzerias — here is how we got here.

2010

The Beginning

Chef Marco Rossi and his wife Elena open a 20-seat trattoria at 11712 San Vicente Blvd with just six pizza varieties and a dream of sharing Naples with Los Angeles.

2012

First Award

Pizzana earns "Best New Restaurant" from Los Angeles Magazine and is featured in the LA Times food section, putting us on the map for serious pizza lovers across the city.

2014

Kitchen Expansion

We triple our kitchen capacity, install a second authentic Neapolitan wood-fired oven imported from Naples, and welcome our first dedicated in-house cheese artisan.

2016

100,000 Pizzas

We celebrate serving our 100,000th pizza — a milestone we mark by donating 500 pizzas to local shelters. Our commitment to community becomes part of our identity.

2018

James Beard Recognition

Chef Marco receives a James Beard Award nomination for Outstanding Chef — West Region, cementing Pizzana's place among America's finest Italian restaurants.

2020

Adapting & Giving Back

During challenging times, Pizzana launches a community meal program, providing over 10,000 free meals to frontline workers and families in need throughout Los Angeles.

2022

Online Ordering Launch

We launch our full online ordering system, making Pizzana's handcrafted pies accessible for pickup and delivery across West Los Angeles — bringing more people our authentic flavors.

2024

Today & Beyond

With 500,000+ pizzas served, a growing team of 45 passionate staff members, and a loyal community of regulars, Pizzana continues writing its story — one perfect pie at a time.

Meet Our Team

The talented, passionate individuals behind every pizza that leaves our kitchen — this is the heart of Pizzana.

Co-Founder & Executive Chef

Marco Rossi

Born in Naples, Marco trained under legendary pizzaiolo Enzo Coccia before bringing his mastery to Los Angeles. His 48-hour fermented dough is Pizzana's signature.

Co-Founder & Creative Director

Elena Rossi

Elena is the visionary behind Pizzana's distinctive atmosphere, seasonal menus, and community partnerships. Her interior design background shaped the restaurant's warm, welcoming aesthetic.

Head Pizzaiolo

David Kim

David joined Pizzana in 2013 and has since become one of the most skilled pizzaiolos in Southern California. His creative seasonal specials consistently delight regulars and newcomers alike.

Pastry Chef & Dessert Lead

Sofia Alvarez

Sofia's Italian-inspired desserts have become a destination in their own right. Her tiramisu and sfogliatelle have been featured in Bon Appétit and Food & Wine magazines.

Interested in joining our passionate team?

View Open Positions Order Now

Ready to Experience Authentic Pizzana?

Come visit us at San Vicente Blvd, order online, or call us to place a custom order. We are ready to craft your perfect pizza.

Call Us

+1 310-481-7108

Visit Us

11712 San Vicente Blvd
Los Angeles, CA 90049

Opening Hours

Mon–Fri: 11am – 10pm
Sat–Sun: 10am – 11pm